competition with a lot of integrated supply chains. a big prize at the end if we get it right and a big hit to the economy with regard to other international supply chains with east asia, south asia and even europe and turkey if we get it wrong. the goal, i think, should be for us to, you know move much more rapidly as we can to consolidate these sorts of changes, and ultimately, you know you've now heard the vision. i'm not going into detail about the obstacles along the way but you have a sense of what measures we could take. ..